Minecraft is basically this generation's Lego or even this generation's microcomputer." "It compares to other hit products that are much bigger than games. "It doesn't compare to other hit games," says Ian Bogost, a professor at the Georgia Institute of Technology who studies videogames. And this single game has grossed more than $700 million in its lifetime, the large majority of which is pure profit. The word "Minecraft" is Googled more often than the Bible, Harry Potter and Justin Bieber. Truly obsessed adults, though, have spent hundreds of hours creating full-scale replicas of the Death Star, the Empire State Building and cities from Game of Thrones. Most players are little kids who build basic houses or villages and then host parties in what they've constructed or dodge marauding zombies. Players start out in an empty virtual space where they use Lego-like blocks and bricks (which they can actually "mine") to build whatever they fancy, with the notable feature that other players can then interact with it. Minecraft became, with 100 million downloads and counting, a canvas for human expression. For the better part of the last five years the 35-year-old Swede was that guy, a man who constantly stressed about his creation, Minecraft, the bestselling computer game of all time. "He looks worried," says Persson, pointing to a man in a building across the street rubbing his face and staring blankly into a computer screen.Īfter a few more seconds of looking at the man, Persson seems bothered by the scene and darts inside.
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